Microeconomics of Competitiveness

The global network “Microeconomics of Competitiveness” (MOC) was founded in 2002 at the Institute for Strategy and Competitiveness at Harvard Business School ⎯ one of the world’s leading institutes in the field of “Corporate Strategy and Competitiveness”. The network now comprises over one hundred of the world’s leading business schools and universities. This includes over thirty European institutions organised in the European Chapter.

Building on the relevant research on Microeconomics of Competitiveness, the network aims to distribute research results and teaching materials to scientists, students, executives and policymakers.

IBES in the MOC Network

FHWien der WKW, along with five other Austrian universities, has been part of the MOC network since 2013. FHWien’s activities within the network are coordinated and organised by IBES. Currently, FHWien courses are being offered in seven degree programmes based on the concept of the Harvard Business School. In addition, final theses in this field are supervised.

The core of the network and teaching is the MOC course developed by Michael Porter, which deals with determinants of competitiveness and economic development of organisations and regions from a microeconomic perspective. Students are taught the interrelationships of global competition by means of international case studies according to the standard of the Harvard Business School. In addition to the case studies, the MOC course includes the preparation of a separate case report that analyses the competitiveness of a country, region or cluster.

MOC European Chapter

The MOC European Chapter was founded in 2011. The aim of the network at the European level is to put the concept and research of the global MOC network into a European context and to develop it further against this background. In this way, the global network is to be enriched by European perspectives, experiences and case studies.

The leadership of the European network rotates annually between the members. In 2015, FHWien der WKW took over the chairmanship for one year.