Dr Nils Kruse

Dr. Nils Kruse is head of the Institute for Business Ethics and Sustainable Strategy (IBES) where he also works as a Senior Researcher.

He holds a bachelor’s degree in Asian studies and management from the Konstanz University of Applied Sciences as well as master’s degrees in international commerce and international affairs from Korea University (Seoul) and American University (Washington, D.C.), respectively. He completed the doctoral program in ethics and responsible leadership at the Wittenberg Centre for Global Ethics (WCGE) and received a PhD in management administration from the Martin-Luther-University in Halle-Wittenberg (Germany).

Nils Kruse has a widely based experience of Asia acquired by living in China and South Korea for more than five years. There, he learned both Mandarin and Korean to be able to conduct research projects locally. From 2014 to 2017, he worked as senior consultant and executive assistant at PricewaterhouseCoopers (Frankfurt, Germany), where he gained industry experience in the area of business auditing and international markets.

Publications by
Nils Kruse



Nils Kruse researches, teaches and advises as an expert in the following areas:

  • Corporate social responsibility & business ethics
  • International management strategies (especially international talent acquisition)
  • Compliance and corporate social irresponsibility
  • Political responsibility of business
  • Responsible lobbying

Practical training

Prior to his current position,
Nils Kruse acquired four years of industry experience while working as a senior consultant and executive assistant at PricewaterhouseCoopers in Frankfurt (Germany).

Since his time as a research fellow at the Martin-Luther-University, he bridged the gap between practice and theory by advising DAX-listed clients on topics relating to business ethics.

Additional activities

In addition to his academic activities, Nils Kruse advises companies on topics relating to business ethics, including integrity measurement, the evaluation of lobbying practices, and international reputational risks.

He also holds lectures on behavioral business ethics and intercultural workshops on South Korea and China.

Specialization and Competence

Areas of Specialization

  • Corporate Social Responsibility Management
  • Behavioral Business Ethics
  • Political Responsibility of Business & Responsible Lobbying

Areas of Competence

  • Quantitative (Experimental) Methods
  • International Management in Northeast Asia
  • Compliance Management


Article in scientific journal (peer reviewed)
  1. Kruse, N. (2014). Arms Strategies for Pariah States: A Case Study of Libya and North Korea. EAST 2014
Article in scientific journal (not peer reviewed)
  1. Dürkopp, C., Kruse, N. (2010). Ernüchterndes Ergebnis für die Regierungspartei: Bericht zu den Regionalwahlen Südkorea 2010. Länderbericht
  2. Dürkopp, C., Kruse, N. (2010). G20-Gipfel in Seoul: Korea ist im Zeitalter der Globalisierung angekommen. Länderbericht
Contribution in anthology/conference proceedings (full paper)
  1. Kruse, N. (2022). “I’m sorry.”—“No, you’re not!” Experimental Evidence of the Effect of Hypocritical CSR Communication. Academy of Management Annual Meeting Proceedings
  2. Kruse, N. (2021). Liability of foreignness or outsider’s advantage? MNCs, diversity signals, and local human capital.. Academy of Management, Proceedings, Link
  3. Kruse, N. (2019). Exploiting the Social Divide as Competitive Advantage for Multinational Firms? An Experiment about Labor Market Discrimination, Corporate Social Responsibility, and Organizational Attractiveness. . Conference proceedings of the Korean Association of Business Ethics Annual Conference 2019
Presentation at scientific conference
  1. Kruse, N. (2022). “I’m sorry.”— “No, you’re not!” Field experimental evidence of the effect of hypocritical CSR communication on employee misbehavior. 82nd Annual Meeting of the Academy of Management 2022
  2. Kruse, N. (2022). “I’m sorry.”— “No, you’re not!” Field experimental evidence of the effect of hypocritical CSR communication on employee misbehavior. 38th European Group for Organizational Studies (EGOS) Colloquium 2022
Article in industry media
  1. Kruse, N., Otto, J.P. (2015). Langsameres Wachstum und Druck durch internationalen Wettbewerb: Chinas „neue Normalität“. PwC China Compass, Summer 2015,12-15, Link
  2. Kruse, N., Otto, J.P. (2014). Wirtschaftskriminalität in China sowie in Hongkong und Macao. PwC China Compass, Summer 2014; 17-20, Link