Team

Prof. Dr. Daniela Ortiz Avram

Prof. Dr. Daniela Ortiz Avram is Head of Competence Team, Senior Researcher and Lecturer at the Institute for Business Ethics and Sustainable Strategy at FHWien of WKW.

She studied Business Administration and Philosophy at the Leopold-Franzens-University Innsbruck and at the Pontificia Università della Santa Croce (Rome, Italy).

Her previous academic positions have included Lead Researcher at the Markets, Culture and Ethics Research Centre (MCE) at Pontificia Università della Santa Croce and Lecturer and Researcher at Management Center Innsbruck (MCI).

From 2016 to 2019, she was the project leader for the City of Vienna-funded project City of Vienna Competence team for sustainable, strategic, and opportunity-oriented management of SMEs (CR4SME)“. After the successful finalization of the project, she is now leading the follow-up project “City of Vienna Competence Team Change for Corporate Sustainability” at FHWien of WKW.

Prof. Dr. Ortiz Avram researches, teaches, and advises as an expert in the following areas: strategic sustainability management, sustainability-oriented innovations, responsible corporate management and business ethics. She is also on the Advisory Board of the Sustainability Centres Community (SCC) of the global Network for Business Sustainability.

 

Publications by
Daniela Ortiz Avram

Activities

Research

Prof. Dr. Ortiz Avram researches, teaches and advises as an expert in the following areas:

  • Strategic CSR & Sustainability Management
  • Corporate Responsibility & Business Ethics
  • Leadership & Sustainability
  • Sustainability-oriented Innovation

Publications

Her research has been published in leading international journals, including:

  • Journal of Business Ethics
  • Journal of Cleaner Production
  • International Journal of Management Education

 

Additional activities

In addition to her academic activities, Prof. Dr. Ortiz Avram is PRME coordinator (Principles for Responsible Management Education, a network of the United Nations Global Compact) at FHWien der WKW and a member of the PRME working group on “Sustainability Mindset“.

She is involved in training and further education programmes for managers and is regularly invited as an expert on sustainability management topics in scientific and private sector contexts. She is also a juror for the TRIGOS Prize, an Austrian award for responsible management.

Specialization and Competence

Areas of Specialization

  • Strategic CSR & Sustainability Management
  • Corporate Responsibility & Business Ethics
  • Sustainability-oriented Innovation

Areas of Competence

  • Development of Co-Creative Research Designs for Collaboration with Managers
  • Qualitative Research Methods
  • Teaching Methods for Sustainability Management

Publications

Monograph
  1. Ortiz, D. (2018). Ethics and Order of the Free Market. Wilhelm Röpke's Fundamental Political Ethics. Roma: MCEbooks, EDUSC.
Article in scientific journal (peer reviewed)
  1. Ortiz, D., Domnanovich, J., Kronenberg, C. & Scholz, M. (2018). Exploring the Integration of Corporate Social Responsibility into the Strategies of Small-and Medium-Sized Enterprises: A Systematic Literature Review. Journal of Cleaner Production, Vol. 201, pp. 254-271.
  2. Ortiz, D. & Huber-Heim, K. (2017). From Information to Empowerment: Teaching Sustainable Business Development by Enabling an Experiential and Participatory Problem-Solving Process in the Classroom. The International Journal of Management Education, Vol. 15, pp. 318-331.
  3. Ortiz, D. & Kühne, S. (2008). Implementing Responsible Business Behavior from a Strategic Management Perspective: Developing a Framework for Austrian SMEs. Journal of Business Ethics, Vol. 82 (2), pp. 463-475.
Editorship
  1. Rußmann, U., Aubke, F., Ortiz, D., Pezenka, I., Schulz, A.-C., Schweiger, C. (2022). Zukunft verantwortungsvoll gestalten. Forschungsforum der österreichischen Fachhochschulen 2021, Springer Gabler Verlag, Wiesbaden (DE), Print ISBN 978-3-658-36860-9, Link
  2. Ortiz, D., Czuray, M. & Scholz, M. (2020). Verantwortungsvolle Unternehmensführung im österreichischen Mittelstand – Vision und Praxis. Wiesbaden: Springer Gabler.
  3. Schlag, M. & Ortiz, D. (2018). Poverty, Injustice, and Inequality as Challenges for Christian Humanism. Berlin: Duncker & Humblot.
  4. Mercado, J. A., Ortiz, D. & Scotti, B. (2016). Business for Good. Perspectives for a More Humane Economy. Roma: EDUSC.
Contribution in anthology/conference proceedings (full paper)
  1. Russmann U., Pezenka I., Ortiz D. (2022). „Zukunft verantwortungsvoll gestalten“. Eine Einleitung. Zukunft verantwortungsvoll gestalten – Forschungsforum der österreichischen Fachhochschulen 2021
  2. Ortiz, D. (2016). Aligning Economic and Ethical Imperatives in Business. In: Mercado, J. A., Ortiz, D. & Scotti, B. (Eds.): Business for Good. Perspectives for a More Humane Economy, Roma: MCEbooks, EDUSC, pp. 15-84.
Presentation at scientific conference
  1. Ortiz, D. & Ovcharova, N. (2021). Dynamic Capabilities for Sustainability - A Review and Research Agenda. Corporate Responsibility Research Conference 2021, Raanana (ISR).
  2. Ortiz, D. & Engelmann, A. (2021). What Drives Formal CSR Instrument Adoption in SMEs?. Corporate Responsibility Research Conference 2021, Raanana (ISR).
  3. Ortiz, D., Engelmann, A. (2020). Small and Medium-sized Enterprises’ Adoption of CSR Standards and Guidelines: An Exploration of Specific Drivers in Austrian Firms. 34th British Academy of Management Annual Conference, Warwick (UK).
  4. Ortiz, D. (2018). Educating Business Students Towards the Common Good: Applying the Sustainable Development Goals (SDGs) as a Teaching Tool for Intellectual and Practical Engagement. Conference “Building Institutions for the Common Good: The Purpose and Practice of Business in an Inclusive Economy”, Minneapolis (US).
  5. Ortiz, D., Domnanovich, J. & Kronenberg, C. (2018). The Integration of Corporate Social Responsibility into Small- and Medium-Sized Enterprises: Formality in Informality?. 34th EGOS Colloquium, Tallinn (EE).
  6. Ortiz, D. & Domnanovich, J. (2017). Perceiving and Implementing Corporate Social Responsibility from an SME Perspective. 31st British Academy of Management Annual Conference, Warwick (UK).
  7. Ortiz, D. & Kronenberg, C. (2017). Strategische Integration von Corporate Responsibility in österreichischen KMU – Weiterentwicklung eines Erhebungsmodells. 11. Forschungsforum der österreichischen Fachhochschulen, Krems (AT).
  8. Ortiz, D. & Huber-Heim, K. (2016). From Information to Empowerment: Teaching Sustainable Development Strategies by Enabling a Participatory Problem-Solving Process in the Classroom. 5th Colloquium on Christian Humanism in Business and Economics: Christian Humanism Challenged by Poverty, Inequality and Injustice, Berlin (DE).
  9. Ortiz, D. (2016). Integrating Corporate Social Responsibility (CSR) into Strategy by Small- and Medium-sized Enterprises. 19th IESE International Symposium on Ethics, Business and Society, Barcelona (ES).
  10. Ortiz, D. & Domnanovich, J. (2016). Integrating CSR into Strategy by SMEs: A Systematic Literature Review. EMOC Conference on Business Ethics and Competitiveness in SMEs, Vienna (AT).
Technical Reports/White Papers
  1. Busch, A., Ortiz, D., Löffler, C. & Scholz, M. (2020). Nachhaltigkeitsmanagement in österreichischen KMU. FHWien der WKW, Study for the Vienna Chamber of Commerce, Vienna.
  2. Ortiz, D. (2014). Fighting Extreme Poverty and Creating Inclusive Markets – Aligning Economic and Ethical Imperatives of the Private Business Sector. Research Report, November, MCE Research Centre, Rome.
Article in industry media
  1. Busch, A.M., Löffler, C., Ortiz Avram, D., Scholz, M. (2021). Nachhaltigkeitsmanagement erfolgreich integrieren. KMU Magazin 04-05/2021, 2-4., Link
  2. Schweiger, C., Ortiz, D. (2019). 4 Prinzipien für HR als Change Agent. HRweb, Heft 4.
  3. Ortiz, D. & Czuray, M. (2019). Nachbericht zur Abschlussveranstaltung des CR4SME Projekts. Forum Wirtschaftsethik., Link
  4. Scholz, M. & Ortiz, D. (2018). CSR und Wirtschaftsethik an Hochschulen. CSR Magazin, Ausgabe 01, pp. 26.
  5. Ortiz, D., Czuray, M. & Zipperer, M. (2018). Gut zu Wissen III. Magazin Color, Heft 5, pp. 12-13.
  6. Ortiz, D., Czuray, M. & Zipperer, M. (2018). respACT #ThinkTank fördert Dialog zu Nachhaltigkeit zwischen Wirtschaft und Wissenschaft. APA OTS, November 26.
  7. Ortiz, D. (2015). Zur Rolle privater Akteure, insbesondere Unternehmen, bei Armutsbekämpfung und Schaffung eines inklusiven Wirtschaftssystems. Forum Wirtschaftsethik, Heft 1, pp. 10-13.
Presentation at practice oriented event
  1. Ortiz, D. & Kronenberg, C. (2018). Management der sozialen Verantwortung in KMU. Keynote bei Business Frühstück der UBIT-Gruppe „csr experts“, Wirtschaftskammer Wien, Vienna (AT), May 30.