In addition to their economic legitimacy, companies are increasingly required to contribute to more social and ecological sustainability. This necessitates a strategic change in companies, for example in the form of product, process or business model innovations.
Research at IBES in this area relates to the advantages and limitations of instrumental approaches to strategic CSR & sustainability management and sustainability-oriented innovation management. IBES analyses how these strategies are successfully operationalized and implemented. In addition, the project investigates whether a purely business-oriented CSR & sustainability management can lead to the necessary radical strategic changes in businesses.
For example, the ongoing research project “Change for Corporate Sustainability“, investigates how Austrian companies can develop necessary strategic change competencies for sustainability management (Dynamic Capabilities for Sustainability). The project is supported by the City of Vienna within the framework of the university of applied sciences funding.