Responsible Management Lectures: How Can We Drive Businesses to Deliver on Net Zero?

March 24, 2022, 6:30 pm – 8:00 pm
Hybrid (FHWien der WKW, Währinger Gürtel 97, 1180 Wien, Room: Audimax & Online via Zoom)

We are very pleased to announce that Prof. Dr. Jonatan Pinkse, Professor of Strategy, Innovation, and Entrepreneurship & Executive Director of the Manchester Institute of Innovation Research (MIoIR), University of Manchester, will be giving a lecture, in English.

How Can We Drive Businesses to Deliver on Net Zero?

Business activity is a major source of global carbon emissions. But how can we push businesses to deliver on the net-zero agenda when their bottom line is at stake? In this presentation, Professor Jonatan Pinkse, outlines a simple framework of the options companies have to transition to net zero and the policy changes needed to support the business community in this transition. The framework suggests that companies can choose between innovating, offloading, and offsetting. However, it depends on the purpose behind pursuing these options whether we can expect a business transition to net zero to materialise. Too often, net-zero strategies have the aim to buffer a company’s core business model from too much disruption from government and society. A change in thinking is needed where the strategic options are directed, instead, towards radically transforming the core business model. This requires from businesses to move away from a win-win mindset where the business case for sustainability is central towards acknowledging that the management of tensions between multiple desirable goals such as net-zero, productivity, employment, and social equity is inevitable.

Registration is requested.
We are looking forward to your participation!

Meeting-ID: 820 1643 2494
Kenncode: 048920

For the implementation of this event we use Zoom. The event will be recorded. The video will appear in our presences on the web (Facebook, Twitter, LinkedIn, website, YouTube) and will be used in press releases. By default, the video of the participants is turned off. You can switch the video function on and off at any time during the event and thus decide whether your image can be used. For more information on data protection, please refer to our privacy policy. If you have any questions about the event, please send an email to: ibes@fh-wien.ac.at.