Strategy Morning: Corporate Responsibility through Cooperation

January 29, 2021, 9:30 am
Online via Zoom
Photo by Antonio Janeski on Unsplash
Photo by Antonio Janeski on Unsplash

Several times a semester, the Institute for Business Ethics and Sustainable Strategy (IBES) organizes the Strategy Morning, a series of lectures on current topics in the areas of strategy and competitiveness. A special focus of the event is on the topic of digital transformation.

IBES cordially invites you to the next Strategy Morning:
„Corporate Responsibility through Cooperation:
Motivations and Success Factors of Corporate Partnerships with Social or Environmental Goals“

Dr. Anne Maria Busch, Endowed Professor for Microeconomics of Competitiveness (MOC), FHWien der WKW
Maria Riegler, MSc., Research Associate, FHWien der WKW
Dr. Katharina Jarmai, Senior Researcher, FHWien der WKW
Prof. Dr. Markus Scholz, Head of IBES & Head of JR Center CARe, FHWien der WKW
Dr. Christoph Jagereder, CEO, Hammerer GmbH
Doz. Dr. Thomas R. Kreil, Head of Global Pathogen Safety, Takeda Pharma Ges.m.b.H.

During this event, we are pleased to present our latest study on the topic of “Corporate Responsibility through Cooperation” as well as two exciting insights from the field.

The study was developed as part of the activities of the Endowed Chair “Microeconomics of Competitiveness” in cooperation with team members of the Josef Ressel Center for Collective Action and Responsible Partnerships (JR Center CARe). The practice study is based on a qualitative survey of companies; 23 semi-structured interviews were conducted in Austria in the period from June to September 2020. The results show that

  • the companies surveyed cooperate with other companies in order to generate a direct benefit for their own company, to differentiate themselves from the competition or to create social added value that could not be achieved in this form alone,
  • the employees of one’s own company are an important target group of cooperations with social goals, while environmental goals are characterized by higher diversity,
  • the legal structure depends strongly on the industry, the partner’s target market, external subsidies and the type of cooperation (e.g. in the form of an association),
  • the implementation of the cooperation can either be externally moderated and/or managed or coordinated by the partner companies themselves,
  • the distribution of roles between the partners within the cooperation depends on the joint or individual implementation of the cooperation objectives.

Long-term entrepreneurial opportunities through cooperation are still insufficiently exploited by Austrian SMEs. The study therefore shows recommendations for action for successful implementation.


  • 09.30–09.45: Welcome to the event and presentation of the JR Center CARe by Prof. Dr. Markus Scholz
  • 09.45–10.15: Presentation of the study results by Dr. Anne Busch, Maria Riegler, MSc, Dr. Katharina Jarmai
  • 10.15–11.00: Insights from the field:
    Dr. Christoph Jagereder, CEO, Hammerer GmbH
    Doz. Dr. Thomas R. Kreil, Head of Global Pathogen Safety, Takeda Pharma Ges.m.b.H.
  • 11.00–11.30: Questions and discussion

Meeting-ID: 831 4768 2511
Code: 014956